About

I'm Zoeb — an AI product manager in Bengaluru working on the hardest trust problem in applied AI: making a system tell the truth about its sources.

  • 2019

    B.E. Mechanical Engineering, MIT Aurangabad

  • 2021–2022

    Business Analyst, Hurix Digital

  • 2022

    STOA General Management Program

  • 2022–2025

    Product Manager, Keka HR · 3 roles, 2 promotions · BGV zero-to-one to $2.7M MRR

  • 2025

    Product Manager, Multiplier · global employment across 150+ countries

  • 2025–present

    Product Manager, Instead · owning production LLM output quality

What I believe: evals are a product surface, not a QA afterthought. The interesting product work in AI is deciding what "good output" means, making that measurable, and wiring the measurement into how the team ships. That’s what my flagship project, CrossSource, demonstrates in public.

If you're shipping an LLM product, let's talk about what your evals miss.